Luis states you to “it realized steps to make homemade sauces, however for their development in the industry”
Very, the guy ordered a two-liter mixer – he had purchasing you to since the he had been playing with their mother’s together with to return it – and then he been they to create brand new recipe. Involving the blender while the need to pick a keen a hundred% Tijuana equipment on dining tables of your area “and you may out-of all parts of the world”, they started to mix dishes and you can styles throughout the bistro work environment.
Wicho advised all of us that he with his moms and dads “was tijuanenses” they certainly were born here, and you can love the metropolis and remember that “we are in need of far more products and issues that choose all of us with the urban area
Past people confident one thing off that belong, off name, regarding a product or service which is a good sauce that doesn’t enjoys artificial shade or variants, i realized that in the industry you’ll find already of a lot sauces, very industrial and higher rate names than just united states with more history.
Immediately after with the knowledge that, Luis desired to “work with a medium-term markets, providing an excellent tool and you will a beneficial rates.” with this tip into the head, “La Perrona”, made an appearance, because Tijuana is, “muy perrona.” (hella’ chill/badass). And you may yes, it’s a familiar local slang too. Once talking about title, the guy discussed new sauce. He told you Its elaboration is quite antique. It generally does not keeps fake shade neither styles. As you can plainly see, for its viscosity, color, and you may naiset italia liking. “it’s a small spicier than the regular sauce you see in the marketplace and its own impression is actually put off. You taste they plus it becomes spicier and you will spicier as you last if you don’t start to feel beautiful on your mouth. That is what the audience is wanting, that individuals want it.”
He acknowledges one Tijuana is actually an aggressive market. That everything authored here might have been winning because of its peculiarity, because city “was a variety of types and countries. Tijuana is made from various other dinners and you will bits, and that is exactly what we performed with these sauce: it has ingredients away from Sonora- especially the latest chiltepin, although that is not the only real style one to stands out. There’s also a fish sauce, “Los angeles Perrona Black, certainly one of red-colored habanero plus one from green habanero – together with spices from India and you can South america, and you can bottles and you will packing that we completely pick within the newest city. Same as Tijuana, all of our sauce is a great combination of everything you. ”
The team from really works of “Los angeles Perrona” consists of twenty-seven employees on development area, four individuals from the sales group, and you will about three a great deal more for the administrator obligations. But Luis doesn’t forget about exactly how two different people come your panels, he and his father, in the office of your own cafe.
Because they expanded, it needed seriously to get significantly more staff, but the pillar of the endeavor could have been his dad. The idea are Luis’s but the recipe is his father’s. He says that his father “is just one whom places this new miracle towards the tastes” and that he “as an alternative plays the new part of .”
Zero energy would be generated alone, Luis claims, in which he plus says they’ve made of several alliances with regional companies that “has helped them” so you’re able to “include this product to their logistics and you will selling pathways to arrive far more shelves and individuals.”
As far as marketing is worried, very names have been extremely conventional. They certainly were perhaps not in the social media sites, and in addition we was and we mine you to definitely aspect gracefully; we play with of a lot memes for advertising. Simultaneously, our brand is already binational, it is already also known as a mix-border brand